Are you using Pinterest as part of your author platform? If you're not, then you really should be!
People tend to think of Pinterest as a place to look for recipes and craft ideas. Let me tell you, these people have never really looked at Pinterest. Do not make the same mistake and underestimate the power of this amazing resource.
First of all, Pinterest is not merely a social media channel, although it is often categorized as one. But it would be more accurate to say that Pinterest is a search engine. Not only that but it's a search engine where you can control where people find you. Remember back to the early days of Google and Yahoo when site owners had to manually submit their websites to these search engines to be indexed. You had to choose the exact right keywords and fill out the forms just right to get indexed and for your clients to be able to find you.
Now imagine if these search engines had granted site owners an account with complete control over how their clients could find them? With the ability to stumble upon them simply by searching for something else? That's what Pinterest offers.
Yea… Amazing, right?
What makes Pinterest so powerful? It's all in the users. Unlike other social channels, members search Pinterest with a purpose. They don't just log into Pinterest to see what their friends or followers are up to, or to check the latest pins in their feed — although those of us addicted to Pinterest might sometimes do that. But no, users actively search Pinterest for…well, for everything.
- Tutorials on just about everything
- Writing Prompts
- Writing Advice
- Sewing Patterns
- Halloween Costumes
- Business Advice
- Marketing Advice
Get the idea? People go to Pinterest to research and gather information on just about everything. And according to a survey by Millward Brown, 93% of Pinterest users go to the site to plan for purchases and a whopping 87% have made a purchase after finding it on Pinterest.
What does all this mean for you? It means if you aren't already on Pinterest to help build your author platform, you are really missing out!
Some ways you can leverage Pinterest
So here are some ways you can hop onto this amazing resource and start making it work for you.
- Build several boards that will fit your books, characters, blog posts, and everything else related to your writing.
- Research your target audience and build boards surrounding concepts that audience may search for.
- Find group boards to contribute to and help expand your reach organically.
- Develop a pinning and repinning strategy to keep your pins fresh and visible.
- Use your existing social accounts to build your followers by linking to your Twitter and Facebook profiles.
- Book cover art and inspiration — these just happen to be perfect dimensions for pinning.
- Helping other authors and writers through tutorials and advice.