I recently had the pleasure of being able to interview a potential client. Of course, interviewing for ghostwriting services is supposed to go both ways, isn't it? Client interviews the ghostwriter to get an idea of ability and skill level, ghostwriter interviews the client to make sure it is someone with whom they can work and that the project falls within their skill set. It's normally a symbiotic interview. However, this past interview ended up with me having to remind him to ask certain questions, and with me volunteering information without him asking. At first I didn't think much about it, but then he said something that got me thinking: “This is my first time hiring a ghostwriter, sorry if I seem a bit scatter-brained.”
Now, the truth is, it didn't bother me one bit that I had to help him through the process. What bothered me was that he felt the need to apologize for it. Hiring a ghostwriter is not necessarily an easy job to do. And to try to do so with no experience or real help makes it near impossible. So, I've compiled a list of all the questions you should ask a ghostwriter before deciding on whether or not to hire.
1. Do they have a sample contract available you can read through?
Most ghostwriters work with some sort of contract. Some of them may have drawn up their own contracts, and some of them may be working under a blanket contract from a freelance site such as UPWork or Freelancer. Ghostwriters who have drawn up their own contracts usually make adjustments to each one based on the client or project, but they should still have a copy of a blank one or a template of sorts to show you upon request.
2. How much (if anything) do they know about the subject matter?
Most ghostwriters make adjustments in their charges to allow for research. The more research they have to do, the longer the project takes and the more they will charge. This is true whether you're hiring for a fiction or a nonfiction project. So you need to know what their baseline is before they get started. This could include actual subject matter itself (for nonfiction) or elements to develop the subject matter, such as developing magic systems, constructing languages, or world building (for fiction).
3. How many other projects are on their plate right now?
Like many other freelance writers, ghostwriters are always on the lookout for their next client — even while working with one. This helps to ensure a steady stream of work. But sometimes it can also lead to a bit of a backlog. By finding out how many projects are on their plate, you can also find out about when they will be able to get started on your project.
4. How do they charge?
This is probably a more important question than even “how much do you charge?” In fact, you don't even want to ask how much they charge — but I'll cover that at the end. You need to know whether or not they charge by the hour, by the page, or by the word, and what they do to calculate those charges.
5. What is included with their fee?
Some ghostwriters charge for the writing and that's it. Some will include edits or revisions, some will include the research, and others will include formatting. You need to know up front what's included with their fees so you know what you'll be paying for.
6. When will payment be due?
Most ghostwriters expect at least a portion of their fees up front. Others will work on a milestone basis. Some will accept payment after completing the work. You will want to know ahead of time how your ghostwriter works so you can make arrangements.
7. How long will it take?
I have to say, I hate this question. Absolutely hate it. Yes, I can pound out a novel fairly quick. I do NaNoWriMo two or three times a year. But that doesn't mean I can whip out your memoir or your novel in under a month. And there's no good way to estimate how long a project is going to take until you're in the middle of writing it. Things come up that may delay the writing: personal issues, research issues, a computer might freeze. The writing process does not exactly lend itself to deadlines very easily, and I often prioritize quality over deadlines. But, you still want to get an estimate of what their average turn-around is, even if the ghostwriter isn't comfortable specifying a date. What is the fastest they've ever completed a project of a length similar to yours? The longest?
8. What deliverables can you expect?
Will they send you an MS Word file or a PDF? Both? How will the file be formatted? How many copies will you receive? What about the files they may have saved or collected for research? What about your files that you sent them?
9. What happens if the contract gets cancelled?
Sometimes, despite our best efforts, we have to part ways. It doesn't mean you hired a bad ghostwriter or that you were a bad client. Sometimes schedules just don't work, communication falls out of sync, or family emergencies get in the way. Understanding what happens to your idea and your research if that happens is an important step to protecting your intellectual property (not to mention, it will help the ghostwriter to know what happens with the work he or she has completed up to that point).
10. Do they handle the writing themselves or do they pass your project on to someone else?
I still handle 100% of my clients, but that's mostly because I'm too anxious that something will get missed or done incorrectly to trust my clients in the hands of someone else. However, I am getting busier and busier and as I expand on my services I am finding myself having to turn down projects before I start juggling too much. It may not be long before I look into hiring a team of ghostwriters to work with me to help juggle some of this workload. And should that time come, clients are going to want to know up front who is doing the actual work, why that person, and what criteria I used to hire that person.
11. How about communication?
What is the easiest way to get a hold of your ghostwriter? How often can you expect to hear updates? I am horrible at providing updates between milestones. Absolutely horrible. So, unfortunately, many of my clients start to get antsy after not hearing from me for about a month or so. And I totally understand, I just suck at sending out emails that read “no new progress made. Still working on the first draft.” So it's important to get that type of information ahead of time, that way if communication does slow down, you'll know how to handle it.
12. What other services do you provide?
Most of the ghostwriters I know do more than just ghostwriting. Many of us are authors in our own right, editors, formatters, and even publishers. And as such, there are times when our attention may be pulled in multiple directions. If you and your project need a lot of undivided attention, then you will want to look for a ghostwriter who concentrates on one project at a time.
13. Is there a place where I can see your writing?
Do not ask for a writing sample. Do not ask the ghostwriter to submit to a writing test. And do not ask if the ghostwriter has been published. First of all, none of these things are relevant to your project. Most ghostwriters submit written proposals for projects. If that is not enough to glean the writing ability, ask if they have a website or blog — most of the time the answer is yes. Some ghostwriters may have their own projects they've written, others may have been published; but neither of these is guaranteed. I've been ghostwriting for 12 years, but didn't start collecting samples of my own writing until the last 8 or 9 years. And asking for them to submit to a test or create a writing sample for you? Well, that's just rude — no ghostwriter should be asked to work for free.
14. Do they have a policy about accepting serial work?
Once you find a good fit with a ghostwriter, it's hard to let that go at the end of a project. Especially if that project blooms into multiple projects. However, as I said earlier, ghostwriters are always on the lookout for their next project. We can't really afford to let one project end without another one on the hook somewhere. So if you think there is a chance that your project may turn into multiple projects, it's good to find out up front how if your ghostwriter will accept both at the same time, will they draw up separate contracts for each, etc.
15. What programs do you use?
It might seem like a given that your ghostwriter has some sort of word processor. But whether or not that word processor is compatible with your word processor is a whole other story. Just last month, I had an issue with a project when I tried to send her an MS Word document to review, and she couldn't get it to open. I had to convert the file over to a PDF so she could review it. And that made things like commenting where she wanted changes made difficult. You'll want to know ahead of time what program(s) the ghostwriter uses so you can be sure the file is compatible with your equipment.
16. What style guide do you go by?
Most of the time, if a client has been unhappy with my writing style, it's been because of things like using the word said as a dialogue tag when they want words like opined, retorted, and confirmed. And while these may not seem like major problems, when you've just completed an 85K word novel, changing these all out is time-consuming and liable to make my head implode. If you are married to a particular style, let your ghostwriter know ahead of time.
17. Can your ghostwriter write other pieces related to your project?
Once a book is done, there is still plenty more to be written: sales copy, marketing plans, blurbs, query letters to agents and publishers. Depending on your plan for that book, there may be five or six miniature writing projects to go along with it. And it might be better to have the same voice heard throughout, which means it might be best if your ghostwriter is available to write these extra projects.
18. What genres is your ghostwriter experienced in writing?
Most ghostwriters excel at writing in multiple genres. But that doesn't always mean they are capable of writing in every genre. Ghostwriters who concentrate mainly on how-to guides and self-help books may not have the same understanding of story structure as a ghostwriter who focuses on fiction stories. Short story writers don't always know how to stretch to a full-length novel. Novelists don't always know how to novelize a screenplay. You'll want to know ahead of time if your ghostwriter has experience in the genre you're looking to have written and if they enjoyed working in that genre.
19. What do they need from you to get started?
If you have already started the research for your project, how should you deliver it to your ghostwriter? Other than signing the contract, what steps need to be done before they can get started? If the project is a memoir, will they need to interview you or your family?
So, why shouldn't you ask for the cost of hiring a ghostwriter during the interview?
Okay, I know you have a budget to look after. And I know that you need to know the cost before choosing to hire the ghostwriter. I'm not suggesting that you don't ask at all… Just not during that initial interview. Ghostwriters take a lot into consideration when it comes to calculating how much to charge.
- How much research is going to be involved?
- How long (in days / weeks) will it take to complete?
- How many hours will it take to complete?
- How long is the project?
- What deliverables is the client wanting?
- What is the client wanting besides writing?
Most of these factors require having an understanding of the project and of your expectations, which doesn't come about until during that interview when we ghostwriters get to ask you about your project. Asking for a total price puts the ghostwriter on the spot to spit out a number without having all the information, which almost always leads to issues.
Instead of asking for a price, at the end of the interview if you believe you like the ghostwriter, ask him or her to submit a formal proposal including their charges. This will give the ghostwriter the chance to take all the information into account and send you a proposal in writing for you to review before deciding to hire them.